Meet Team Simmitri!

Jonathan is the second-generation leader of Simmitri Solar, Roofing, and Smart Homes, carrying on the tradition that started in 1995 by his parents.

He installed his first roof at the age of 17, first solar energy system at 18, and has gone on to earn his B.A. in Environmental Studies & Renewable Energy from San Jose State, master every aspect of the business, and emerge as a leader in the industry.

Twenty-four years later and now as acting CEO, Jonathan earned a scholarship and graduated top of his class from the Stanford Upper Graduate School of Business SLEI program (Stanford Latino Entrepreneurship Initiative).

In 2021, Jonathan was named Forbes 2021 Next 1000.

He remains a passionate proponent of sustainable business practices, stewardship of the earth, and is dedicated to restoring the balance of power into the hands of Simmitri’s customers.

When you choose Simmitri you can rest assured you have a leadership team that will work tirelessly for you to deliver quality workmanship and an unsurpassed experience in solar, roofing, and energy efficiency. Jonathan’s personal mission is to help your greatest asset, your home, become the most comfortable and resilient it can be for your family.

At a young age, Jonathan traveled the world looking to understand how he could help people improve their quality of life through his work. The result of this is Simmtri’s Share the Light philanthropy program, focused on helping those less fortunate through the gift of top-quality roofing, solar energy, and energy efficiency/smart home technology.

Pamela has been the face of the company for 25 years. She remains active in financial and advisory roles. She is the guardian of Simmitri’s culture and has successfully passed her staunch values on to the current leadership team, ensuring each customer receives the royal treatment. Pam continues to honor the company’s core values by operating with the highest ethical and moral codes, putting people and the environment at the top of her list, and always leading with a community-first approach.

Pamela holds a BS degree in Business Administration from La Salle University. Prior to her and her husband Richard starting Simmitri, Pamela worked in vocational education for 15 years; ten of those years she owned and operated her own vocational college in San Jose.

During this time, she served as a volunteer on many accreditation teams across the U.S. and was appointed by California’s past Governor, Pete Wilson, to the California State Job Training Coordinating Council, where she served a 3-year term.

Pamela previously served on the Board of Directors at the Gilroy Chamber of Commerce and remains an active member, also served on the Morgan Hill Chamber of Commerce, Environmental Committee. She previously chaired South County’s Environmental Excellence Awards Program and had the privilege of awarding several South County Businesses with Sustainability awards. She is the CEO of The Green Design Center, a non-profit, 501 C3 that encourages sustainable living. In 2009, Pamela was proudly awarded the Silicon Valley Women-Owned Business of the Year Award. She has volunteered for Habitat for Humanity and Rebuilding Silicon Valley as a hands-on construction volunteer worker

She is a member of the Gilroy Rotary. Past chair of Gilroy Rotary’s International Committee, assisting with grant writing ideas for international projects. Celebrating with this committee, a recent grant awarded (2020-2021)to assist a small village in Centro Fuerte, Peru, Amazon jungle with clean drinking water and an improved school site for local children and teachers.

When not working or volunteering, Pamela’s passion is gardening and landscaping, and has been called the “Queen” of reuse, repurpose, and upcycle. Her favorite book is the Bible. She has been married to her high school sweetheart and co-founder, Richard for 48 years. They have 2 children and12 grandchildren they completely adore.

Dan is responsible for helping the company improve its Customer Success processes, expand into new markets, and continue growing into the most socially responsible business possible through strategic alliances. With a mind geared towards Customer Success, he also focuses heavily on Environment, Sustainability, and Governance as he helps build our team and serve our communities.

Before joining Simmitri, Dan came from two distinct careers: as a translator/interpreter in 5 languages and the other as a 20-year Silicon Valley veteran of startups and software sales, most recently with Zoom.

A dedicated family man and lifetime surfer, Dan holds dear the integrity and protection of the environment which is his playground, the ocean.

Viki heads up Customer Success at Simmitri and is the key link between Sales, Operations, and the lifetime customer journey.

At Simmitri we know we stand out by offering unparalleled experiences to our clients, even well after the job is done. Viki works hard to make each customer experience smooth and easy from start to finish.

As Simmitri’s face of client satisfaction, she defines success as, “delighting every customer.”

Viki was born and raised in the Silicon Valley and earned a degree in Psychology and Business Management from Chico State. She has always been passionate about caring for people and the environment. She definitely found the right place to utilize her skills here at Simmitri!

When Viki is not helping customers, she’s hanging out with her husband Phil and dog Riley at the beach, or wine tasting on the Central Coast. She loves traveling, food, music, and spending time with her family and friends.

Jason is Simmitri’s leader of all operations, which is no small job. He has been with Simmitri since 2014 making the customer experience smooth and enjoyable for everyone.

Jason is the gearbox synchronizing our finely tuned machine and is responsible for making sure all projects move forward easily and quickly, customers are kept informed, and all our hard work in the background remains invisible to you.

Jason can easily be described as a customer service guru and works extremely hard to make everyone around him successful. In his own words, “delivering excellence is an ongoing process, so I always make myself available to our customers no matter what day and time it is.”

Jason genuinely cares about our customers and is the Swiss Army knife to the entire operation. He loves sports, music, and has a world-class collection of vinyl records.

Rachel has been blessed to be a part of the Simmitri team for over 12 years. Her greatest pleasure is in being a part of an organization that puts the interests of customers first and operates with integrity in all areas.

Rachel’s responsibilities include looking after the financial interests of Simmitri, as well as facilitating the many ways in which Simmitri supports our customers with closing out their projects at job completion.

She specifically works with customers in coordinating and filing the Net Energy Metering process with PG&E, expediting roof warranties, and making sure everyone has all the supporting documents they need for tax credit filing on solar energy.
Rachel’s passions are her faith, family, and a love of the outdoors. When time allows, she enjoys hiking with loved ones, whale watching, and stargazing. During quiet times you will find her in front of a fire with a good book. One more thing, she LOVES dogs!

Lonnie takes a different approach to sales: a solution-based, interactive experience that helps you clearly and quickly define what is most important to you and your family. Lonnie simplifies the learning process and prides himself on answering your questions promptly and completely.

More than just your average solar and roofing expert, Lonnie is also a passionate musician. He has played in bands and music festivals for decades and his favorite genres are funk and soul.

Lonnie’s greatest job satisfaction is helping educate his customers on saving money by showing them all the ways Simmitri will improve energy efficiency in their homes.

Leslie is responsible for customer communication and following up with the team. As a Project Specialist, her strategic role relies on her communication skills to keep Simmitri’s customers and the team all on the same page as we move the projects forward together.

Besides her experience in the customer service world, where she’s helped companies like The New York Times and Comcast ensure they’re complying with their quality guidelines, Leslie is also passionate about marketing, and the way brands interact with their customers online. She’s actively pursuing this further in her college studies, focusing on Digital Communications.

In her free time, Leslie is a proud nerd who enjoys learning about history, acting, painting, and playing the ukulele.

Cole is the first person you meet when you enter the world of Simmitri. As our lead Customer Success Manager, Cole thrives on letting you “hear him smile” as you begin to learn about Simmitri’s excellence in roofing, solar, and smart home services that all add up to the transformation of your home. He loves to help people access great value when it comes to improving their largest asset, their home.

Cole has been with Simmitri since 2008 and plans on a lifetime of serving our communities together. When he’s not enjoying time with his family, Cole is a volunteer firefighter and enjoys reading his favorite book, The Bible.